Positioning a small family-owned business to compete in worldwide markets.
Bodyhonee is an all-natural hair removal wax formulated from a decades old recipe derived from techniques practiced in ancient Egypt. Fuze was given the challenge of rebranding the company, creating an ecommerce website, and devising a game plan to grow on and offline sales and increase awareness.
Reinventing a classic
Launched in the 1980’s as Natalie’s Hair Remover, Bodyhonee’s founder felt it was time to reinvent the product to appeal to a new generation of waxing enthusiasts. Fuze provided an all-out brand overhaul that created cohesiveness between the physical and digital worlds and positioned the product to rival established competitors.
Visit site: www.bodyhonee.com
“In just one year, the team at Fuze achieved what we assumed would take many years to accomplish. They crafted a beautiful brand identity that compliments our vision and resonates with our consumers, and opened our eyes to the importance of digital marketing.”
– Hannah Roda, Bodyhonee Founder
Creating a new identity for a new generation of consumers.
Fuze redesigned all of Bodyhonee’s physical collateral, from print to packaging. The end result is a family of cohesive brand assets that speaks to a new generation of consumers.
+ Corporate Identity
+ Print Design
+ Packaging Design
Taking a physical brand into the digital world.
We designed & developed a responsive ecommerce website for Bodyhonee and assisted with the creation of digital trust-building materials, like instructional videos, illustrative product use manuals and an updated customer service process.
+ Creative Design
+ Ecommerce Website Development
+ ERP Integration
+ Product Photography
+ Video Production
+ Illustrative How-To manuals
Digital marketing as a catalyst for driving sales
Fuze strategized a 360 digital marketing plan geared to boost engagement, build awareness & drive sales. Our approach spanned a variety of marketing channels which facilitated reaching a vast audience, including international markets.
+ Search Engine Optimization
+ Product Listing Ads
+ Content Marketing
+ Social Media Marketing
+ Online PR
The results are in
In just two years Bodyhonee has seen online sales triple. The brand is becoming a household name in the waxing industry, and the company has gained a large following of devout consumers and has received recognition from high-profile media and press outlets.
+ 300% increase in online sales
+ 20+ Page 1 Google Results
+ 58% decrease in CPC
+ Top seller on Amazon
+ 150+ 5-star Amazon reviews
+ 30+ blogger reviews
+ 250% web traffic increase
+ 130% organic web traffic increase
+ 23% increase in conversion rate
+ 18% decrease in bounce rates