Category Archives: Branding & Mobile App

The Fifth Wheel

Building an iPhone app that helps city-dwellers get around.

The Fifth Wheel is a start-up bike shop in Brooklyn, NY. They approached Fuze with a concept for an iphone application that allows customers to locate, reserve and pay for bike rentals via their mobile phones. Before we began planning the app, we created a full brand identity package including logo, flyers, subway ads, digital ads and apparel.

The Fifth Wheel Case Study

The challenge

Branding a startup on a strict deadline is equal parts fun and challenging. The Fuze team hit the ground running with a series a fast-paced brainstorming sessions that resulted in an overarching vision for creative assets and app roll-out.

Brand Identity Design
+ Print Design
+ Outdoor Ad Design
+ Apparel Design

+ iPhone App Planning
+ iPhone App Design
+ iPhone App Development
+ App Launch Strategy

“Being a cycling enthusiast, this project was particularly exciting for me. It felt great to be a part of something that serves a greater good and helps make cities better places to live in.”

– Stephen M., Fuze UX Designer

Creating a cohesive brand identity that commands attention.

The Fifth Wheel Brand Identity

Fuze performed full branding and creative strategy services to inform the development of a family of assets that compliment the quirky and whimsical nature of the client, and speak to a target audience of eccentric urban cyclists.

+ Creative Strategy
+ Brand Identity Design
+ Logo Design
+ Print Design

Promoting a digital product in the physical world.

We helped the client develop an aggressive outdoor advertising strategy that considered high-visibility placements throughout Brooklyn, NY.

+ Building wrap
+ Subway ad
+ Bus Stop ad
+ Promotional poster
+ Flag pole banner

The Fifth Wheel - Outdoor Advertising Design

Because everyone loves a free t-shirt.

The Fifth Wheel - Apparel Design

We designed a collection of t-shirts printed with badge icons from The Fifth Wheel’s brand asset collection. The initial batch of shirts was given out to the first 100 customers to rent bikes.