Creating an innovative online identity for a revolutionary sportswear brand.
DYNE is a line of menswear blending art and science to provide technically advanced clothing that biomimics processes found in nature. Founder Christopher Bevans is a former design director at Nike and designs bespoke clothing for the likes of John Legend and Kanye West.
DYNE wanted a website that echos the futuristic look and feel of their clothing. This meant taking an avant garde approach to ecommerce, while maintaining elements necessary to drive sales.
+ Website Design
+ UX-UI Design
+ Magento Ecommerce
“Our narrative, #Dynamic #Tailored #TechStyle #Sportswear, is evocative of its influences. We challenge assumptions of what design can and must do. This is Dyne.”
– Christopher Bevans, Founder & Designer