Branding and UX Design for an international language school.
AIL Madrid (Academia Internacional de Lenguas Madrid) is a Spanish language school based in Madrid, Spain. The school attracts students from approximately 50 countries and offers courses ranging from basic language to arts, dance and business.
The challenge
Fuze was selected by AIL Madrid to provide rebranding and website development services that included logo and brand asset design, UX and Technical Planning and Ecommerce Website Design & Development.
During the planning phase, Fuze worked with AIL to map out an ecommerce experience geared to sell spanish courses and associated add-ons on the AIL website. Additionally, we selected an appropriate CRM platform to integrate with the website CMS, and mapped out integration with AIL’s existing ERP system.
Fuze also conducted surveys and usability testing with former and current AIL students, which was used to inform site navigation, site architecture, user pathways and new features.
+ Logo Design
+ UX-UI Design
+ Usability Testing
+ Technical Planning
+ CRM & ERP Integration Planning
+ Ecommerce CMS Selection & Planning
Logo & Branding Design
Fuze was challenged with developing a logo design and refined brand colors that evoke fun, excitement and communication. The final logo was immediately applied to shirts, hats and awards for a fun run through the streets of Madrid.
UX & Technical Planning
While our designers worked on branding, our UX specialists crafted a next-level responsive ecommerce experience, tailored to meet the needs of AIL’s business model and goals.
“Participating in the creation of a digital product that will be used by people around the world to learn and grow was tremendously rewarding. We live for opportunities to create experiences like this.”
– Olga Murzenkova – Lead UX Designer
