Category Archives: Website Design & Development

Backsplash Art

Launching an innovative startup for custom kitchen backsplashes.

Backsplash Art crowdsources gallery-quality photography to create custom kitchen backsplashes that transform people’s homes. Fuze was asked to handle all brand identity design, website development and pre-launch marketing activities.

Backsplash Art Website Design by FUZE Miami

What We Did

From logo and brand asset design to ecommerce website launch and marketing campaigns, Fuze worked with Backsplash Art to build a niche digital brand with a highly targeted audience.

Brand Identity 
+ Logo Design
Print Design

+ Ecommerce Development
+ Responsive Design
+ Pre-launch Marketing

“We approached Fuze with a long list of requirements and a tight deadline for getting our business off the ground. Their creative and web teams are great to work with and showed a high level of detail and enthusiasm to deliver a quality product. “

– Nicola Siso, Backsplash Art Owner

Dragon Frontboards

Taking a revolutionary brand from great to greater.

Dragon Frontboards is the inventor of the light-up DJ facade. They now design and manufacture custom DJ furniture and accessories for entertainers and venues worldwide. Fuze was asked to revamp Dragon’s digital presence and help to drive direct-to-consumer and B2B sales.

The challenge

While Dragon had gained widespread notoriety through word of mouth and in-person customer interaction, they came to Fuze lacking a viable digital presence. The challenge was finding ways to increase their digital footprint and drive sales, while keeping a close eye on the budget.

Ecommerce Website Development
+ Responsive Website Design
+ User Experience Design
+  Custom Magento Development

+ Search Engine Optimization
+ Google Product Listing Ads
+ Facebook Marketing
+ Email Marketing

“From day one Fuze understood our vision and showed passion and excitement for what we wanted to accomplish. We trusted them with our brand, and it paid off. Sales have never been better and Dragon has grown substantially over the past year.”

– DJ Efi,  Dragon Frontboards Owner

How we helped Dragon take over Page 1 of Google

Dragon Frontboards - Google Page 1

We launched an integrated marketing campaign that allowed Dragon to appear at the top of Page 1 on Google in multiple organic and paid positions. The result was an immediate spike in web traffic, which translated into sales.

+ Search Engine Optimization
+ Pay-Per-Click
+ Product Listing Ads
+ On-site Optimization

Using Social Media to boost brand recognition & engagement

Using Facebook as the primary platform for audience engagement, Fuze drove over 12,000 page “likes”, and ran monthly contests and promotions.. We also trained Dragon’s sales staff on best practices for Facebook page management.

+ Facebook Advertising
+ Facebook Contests
+ Seasonal sales promotions
+ Daily fan interactions
+ Community management consultation

Dragon Frontboards Social Media

Email marketing to boost loyalty & repeat sales

Dragon Frontboards Email Marketing

We helped Dragon establish an ROI-driven email marketing strategy, which focused on delivering promotions, sales and updates to highly segmented lists of new and existing customers.

+ Email marketing strategy
+ List generation
+ Template design
+ A-B testing
+ Conversion tracking
+ Analytics reporting

The results are in

Within one year of working with Fuze, Dragon has increased online sales by over 200%, with nearly 20% of new sales coming from repeat customers. Dragon has landed distribution deals with national retailers Sam Ash and Guitar Center, and now sells internationally to top entertainers and venues.

+ 200%+ increase in online sales
+ 300%+ increase in web traffic
+ Page 1 ranking for top keywords
+ 12,000+ new Facebook fans

+ FB fans acquired at .25 -.60 per like
+ 35% avg. email open rate
+ 8.5% avg. email click rate
+ 250%+ increase in sales from email

A Touch of Beauty

Building a responsive website for a nationally known makeup artist.

Natalie Shem, owner of A Touch of Beauty, is a celebrity makeup artist based out of Miami and Los Angelas. She asked Fuze to revamp her online presence and help her attract new clients. The end result is a shiny new responsive website that provides Natalie with a place to showcase her work and connect with customers.

A Touch of Beauty Responsive Website Design by FUZE Miami

What We Did

Natalie Shem, owner of A Touch of Beauty, asked Fuze to build a mobile-friendly website for her blossoming semi-permanent makeup business. We built a responsive website that provides both a showcase of her talent and a tool for reaching new clients.

Responsive Website Development
+ Logo Design
+ Print Design

+ Pay-Per-Click Advertising
+ SEO Optimization
+ Content Marketing

“I built my business through word-of-mouth, but soon realized that approach is not sustainable for rapid growth. Fuze designed a beautiful website that has brought me dozens of new clients that I never would have otherwise reached.”

– Natalie Shem, A Touch of Beauty Owner

SMB Fitness

Website redesign for luxury fitness studio in North Miami Beach.

SMB Fitness is a state-of-the-art fitness studio offering a variety of yoga, spinning and boot camp classes. FUZE was asked to develop a fresh new website that would appeal to its affluent audience while making it easy for them to learn about and book classes.

What We Did

FUZE designed a responsive and SEO-friendly website that features powerful scheduling and booking platforms, and allows members to view and reserve specific positions within a class.

The new site also includes landing pages for classes and instructors, a beautiful multi-category blog for knowledge sharing, and dynamic Instagram and Facebook integration to keep members up to date on events, promos and schedules.

Creative Design
+ Responsive Website Design
+ Online Booking Integration

+ WordPress Development
+ On-Site SEO Optimization
+ WP Engine Hosting Setup

“The website we created to coincide with the grand opening of our flagship location simply did not echo the look and feel of our brand. FUZE created a bold, clean and eye-catching site, which is also easy to use and inclusive of the booking and reservation features we requested.”

– Juan Musi , Owner – SMB Fitness

Made in Miami

Made in Miami Logo by FUZE Miami

Helping a local organization build a brand dedicated to celebrating Miami’s flourishing tech industry.

Made in Miami is an organization dedicated to promoting South Florida’s booming tech scene, and connecting and educating those who are making it happen. Fuze was tapped to brand the company and build its initial online presence, including a website and social media channels.

Made in Miami Website Design by FUZE Miami

What We Did

Fuze worked hand-in-hand with the founders of Made in Miami to develop a visual aesthetic and mission statement that appeals to its target audience of local entrepreneurs and startups. We then built a responsive website and ran a multi-channel brand awareness campaign to drive engagement and interest. 

Brand Strategy
+ Business Plan Consultation
Marketing Strategy

+ Brand Identity
+ Website Design
+ Marketing Campaign Execution

“We wanted to work with a company that recently launched in Miami and is experiencing the very success we are trying to promote.  Fuze is a great representation of the talent coming out of South Florida, and we are honored to have them on our team.”

– Carlos R., Made in Miami Founder