Baden Sports

Creating an enterprise wholesale platform on Shopify Plus for a national sporting goods brand.

Baden Sports is the original innovator of the women’s sized basketball and has since become the official game ball for numerous high school and collegiate sports programs including basketball, volleyball, softball, and baseball.

The challenge

Baden Sports asked FUZE to leverage our extensive knowledge of the Shopify Plus platform to help them develop two separate wholesale websites to serve their national network of sports teams and distributors. The sites, built on Shopify’s Enterprise ‘Plus’ platform, allow wholesale partners to register and login to view special product pricing based on their customer group. The platform tracks customers, inventory and sales for all products in the Baden catalog.

Shopify Plus Development
+ Creative Design


+ Shopify App Customization
+ Wholesale Platform Development

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“As a lifelong sports fan, working with a nationally recognized giant in the industry was an amazing opportunity. The project was also quite challenging and really tested our Shopify knowledge and skillset.”

– Allen Greer
Founder, FUZE