Category Archives: Shopify Plus Website Development

Baden Sports

Creating an enterprise wholesale platform on Shopify Plus for a national sporting goods brand.

Baden Sports is the original innovator of the women’s sized basketball and has since become the official game ball for numerous high school and collegiate sports programs including basketball, volleyball, softball, and baseball.

The challenge

Baden Sports asked FUZE to leverage our extensive knowledge of the Shopify Plus platform to help them develop two separate wholesale websites to serve their national network of sports teams and distributors. The sites, built on Shopify’s Enterprise ‘Plus’ platform, allow wholesale partners to register and login to view special product pricing based on their customer group. The platform tracks customers, inventory and sales for all products in the Baden catalog.

Shopify Plus Development
+ Creative Design


+ Shopify App Customization
+ Wholesale Platform Development

“As a lifelong sports fan, working with a nationally recognized giant in the industry was an amazing opportunity. The project was also quite challenging and really tested our Shopify knowledge and skillset.”

– Allen Greer
Founder, FUZE

Miami Heat

Custom Shopify website design for one of the NBA’s most celebrated franchises.

The Miami Heat are winners of three NBA championships and five conference titles. Some of the most talented players in history, including Shaq, Lebron James and Dwayne Wade, have worn the Heat jersey, making them one of the most popular sports franchises in America.

The challenge

The Miami Heat hired FUZE to execute a full redesign of their Shopify store. Overarching goals were an improved mobile experience, a more modern look and feel and development of custom apps to help increase engagement and conversions.

Leveraging our deep Shopify expertise, we developed a custom, mobile-responsive website that integrates seamlessly with 3rd party software like Adobe Analytics and Curalate. Additionally, we developed custom features used to elevate the fan experience, including a custom jersey builder that allows users to personalize jerseys by adding their own name and number.

Throughout the process we worked closely with the Heat’s marketing and creative teams to ensure all of their goals were met.

Custom Shopify Theme Development
+ Custom Creative Design
+ Custom Mobile Design

+ Shopify App Development
+ 3rd Party API Integrations
+ On-Site SEO Optimization

“Partnering with the Heat was a surreal experience. This project is a great example of our ability to execute at a high level while under pressure to deliver a quality product in a short time frame.”

– Susan Shemtov
Creative Director, FUZE