The Miami Heat hired FUZE to execute a full redesign of their Shopify store. Overarching goals were an improved mobile experience, a more modern look and feel and development of custom apps to help increase engagement and conversions.

Leveraging our deep Shopify expertise, we developed a custom, mobile-responsive website that integrates seamlessly with 3rd party software like Adobe Analytics and Curalate. Additionally, we developed custom features used to elevate the fan experience, including a custom jersey builder that allows users to personalize jerseys by adding their own name and number.

Throughout the process we worked closely with the Heat’s marketing and creative teams to ensure all of their goals were met.

Baden Sports asked FUZE to leverage our extensive knowledge of the Shopify Plus platform to help them develop two separate wholesale websites to serve their national network of sports teams and distributors. The sites, built on Shopify’s Enterprise ‘Plus’ platform, allow wholesale partners to register and login to view special product pricing based on their customer group. The platform tracks customers, inventory and sales for all products in the Baden catalog.