Miami Heat

Custom Shopify website design for one of the NBA’s most celebrated franchises.

The Miami Heat are winners of three NBA championships and five conference titles. Some of the most talented players in history, including Shaq, Lebron James and Dwayne Wade, have worn the Heat jersey, making them one of the most popular sports franchises in America.

The challenge

The Miami Heat hired FUZE to execute a full redesign of their Shopify store. Overarching goals were an improved mobile experience, a more modern look and feel and development of custom apps to help increase engagement and conversions.

Leveraging our deep Shopify expertise, we developed a custom, mobile-responsive website that integrates seamlessly with 3rd party software like Adobe Analytics and Curalate. Additionally, we developed custom features used to elevate the fan experience, including a custom jersey builder that allows users to personalize jerseys by adding their own name and number.

Throughout the process we worked closely with the Heat’s marketing and creative teams to ensure all of their goals were met.

Custom Shopify Theme Development
+ Custom Creative Design
+ Custom Mobile Design

+ Shopify App Development
+ 3rd Party API Integrations
+ On-Site SEO Optimization

“Partnering with the Heat was a surreal experience. This project is a great example of our ability to execute at a high level while under pressure to deliver a quality product in a short time frame.”

– Susan Shemtov
Creative Director, FUZE